Disney is building a massive community in NC. Who is it really for? | Opinion

Would you want to live in Disney, North Carolina? A new development coming to Chatham County gives you that option.

The community, which will be built in Pittsboro, will be called “Asteria.” It’s the second Storyliving by Disney community in the country. The development will span 1,500 acres once completed, with 4,000 homes. That means Asteria will be the size of a small town, and it may feel like one, too, with plenty of parks, amenities, restaurants and retail spaces planned.

Living in a quasi-municipality owned by one of America’s biggest corporations admittedly sounds a little dystopian. It’s also not clear exactly how much it will lean into the Disney theme. Will Mickey Mouse be in the clubhouse on Sundays? Or is the Disney brand just a real estate gimmick used to capture people’s attention?…

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