Once a city of startups and sweet tea, Raleigh is now parking itself squarely in the lane of ultra luxury. And, by spring, Capital Boulevard will welcome a brand-new exclusive bespoke Rolls-Royce dealership—one of only two freestanding in the world—the other in Dubai. That’s right: Dubai and Raleigh.
It’s a “look ma, we made it” moment of the grandest scale. The Cap City is no longer a small market, it’s a global one—and, clearly, people here aren’t afraid to dream big anymore.
Ehsan Khani would know. The Iranian-born self-made business mogul arrived in Raleigh in 1987 with only $4K in his pocket. Speaking zero English, he started from scratch, enrolled at Wake Tech and built his empire brick by brick. “I’ve been everywhere in the world,” says the Westgate Auto Group dealer/principal. “And where I come from, this opportunity we have here—to become the 1%—doesn’t exist anywhere else.”…