Myrtle Beach SC

New construction across Conway, SC, brings a clear sense of identity to each block. Homes feel tailored to the area’s character, yet they still show fresh ideas. Builders lean into comfort, charm, and clean design choices that work for families who like simple layouts and easy living. The result creates neighborhoods...

(WPDE) — The Myrtle Beach Area Hospitality Association is launching a new initiative to help hospitality workers. It's called À la Heart Grand Strand. The program will offer support to hospitality workers throughout the Grand Strand during hardships and emergencies, including injury, illness, maternity and disaster....

MYRTLE BEACH, SC (WMBF) - The City of Myrtle Beach held a “Procurement 101” session for local businesses Tuesday morning. The session outlined how vendors can work with the city’s procurement division, and included details on a local vendor preference. Businesses located in the City of Myrtle...

LORIS, SC (WMBF) - The mayor of Loris says the findings of a city financial audit could be released within the next few months, and that city finances are trending upward for the first time in a while. The audit was first requested in September 2023 after a city councilman...

MYRTLE BEACH, SC (WMBF) - A former client of New Directions of Horry County raised allegations of food poisoning and unsafe conditions at the men’s shelter during the public comment period of Tuesday’s city council meeting. Shelter CEO Kathy Jenkins is disputing those claims. The former client, Daniel...

Darrell Ricketts, the current District 11 representative on the Horry County Board of Education, has announced he is running for board chair. District 11 consists of areas in Aynor, Conway and Green Sea Floyds. Ricketts was elected to the board in November 2024. He is a retired educator who worked with Horry County...

Nearly two years after a woman was struck and killed by a Horry County beach patrol truck, some beachgoers say they still feel uneasy when they see patrol vehicles driving near the surf. 66-year-old Sandra Shultz-Peter was killed in June 2024 in an incident that prompted scrutiny of how beach...

MYRTLE BEACH, SC (WMBF) - A SEVERE THUNDERSTORM WATCH is now in effect through 5:00 PM for all of the Grand Strand and Pee Dee. A cold front moving into the region is interacting with unseasonably warm temperatures to create an unstable environment. Just enough wind shear is present for a few of the storms to...

HORRY COUNTY, S.C. (WBTW) — Mylar balloons on a distribution line knocked out power early Thursday morning to more than 4,000 Santee Cooper customers on the northern end of the Grand Strand, a utility spokesperson said. The outage began just after 5:30 a.m., and service was restored just before 7 a.m., according to...

HORRY COUNTY, S.C. (WBTW) — Ready, set, action! The Grand Strand appears headed for the Big Screen!. The South Carolina Film Commission confirmed Tuesday that “there is currently a film shooting all over the Grand Strand area.” Matt Storm, the agency’s director, couldn’t provide any more details but referred...