Myrtle Beach SC

CALABASH, N.C. (WECT) - A head-on multi-vehicle crash is impacted traffic near Calabash on Friday morning. According to the Calabash Fire Department (CFD), the crash happened on Hickman Road between Crow Creek Road and Shingletree Road at around 7 a.m. on Feb. 6. A pick-up truck pulling an enclosed trailer...

NORTH MYRTLE BEACH, SC (WMBF) - Parking registration is now open for North Myrtle Beach. The City of North Myrtle Beach announced on Thursday that parking registration for residents and non-resident property owners is now open. Both residents and non-resident property owners can register online or in person at 904...

A specialty bakery in Myrtle Beach’s Market Common announced it is closing its doors — but something new will soon replace it. You Eat I Bake , a bakery known for its allergen-free selections, announced online Wednesday night that it is ceasing operations at its 2834A Howard Ave. location. The storefront officially...

NORTH MYRTLE BEACH, SC (WMBF) - A North Strand cheerleading team has just qualified for a national competition. The North Myrtle Beach High School Varsity Cheer Team said has become the first team in the schools history to qualify for the UCA National Game Day Competition. The competition kicks off...

Rain is moving out of the area as the cold front pushes through. We’re giving you the FIRST ALERT to a damp, cloudy and cold Thursday ahead.

MYRTLE BEACH, SC (WMBF) - A Myrtle Beach shelter is issuing an alert to help people experiencing homelessness who need a warm place to stay. New Directions of Horry County issued a Code Blue Alert for Thursday, Friday and Saturday from 8 p.m. to 7 a.m. each day. Code Blues...

MYRTLE BEACH, SC (WMBF) - Tourism in Myrtle Beach dropped 3% in 2025, according to new data released by Visit Myrtle Beach and the Myrtle Beach Area Chamber of Commerce. Local business owners like Carter Edwards, who operates Moe Moon’s in the heart of Myrtle Beach, are hoping for improvement in 2026.

PAWLEYS ISLAND, SC (WMBF) -Pawleys Island Police Chief Michael Fanning has been in law enforcement for over two decades, but his curiosity in researching his own family tree opened his eyes to a new approach in solving cold cases. “I was dabbling in genealogy as a hobby, and when I...

HORRY COUNTY, S.C. (WPDE) — Two people were badly injured in a crash on Highway 90 just North of Highway 22 on Wednesday morning, according to Horry County Fire Rescue (HCFR). Crews were dispatched to the scene of the two-vehicle crash just before 8:00 a.m. HCFR extricated the individuals...

HORRY COUNTY, S.C. (WPDE) — Horry County Council has approved plans for the Asha Vista Behavioral Institute to open a new psychiatric hospital along Highway 707, overturning an earlier denial by the zoning board of appeals and despite significant community opposition. The council voted 8-4 in favor of converting...