Real trees hold strong as artificial prices climb
Rochester shoppers are sticking with real Christmas trees despite rising prices on artificial ones caused by tariffs, according to News10NBC. At the Troop 31 tree lot, prices range from $15 to $120, and loyal customers say the tradition and quality make it worth it. Artificial trees at big-box stores now cost up to...
Pickup truck goes up in flames in Spencerport, spreading to another truck
The Spencerport Fire District shared a video of a truck going up in flames on Big Ridge Road on Sunday, which spread to another truck.
New Chipotle on East Henrietta Road opens this week!
ROCHESTER, N.Y. (WROC) — Opening this week, the new Chipotle location on East Henrietta Road. News 8 learned of the proposal to build this Chipotle location. On Monday, the Mexican restaurant chain announced it is now opening on Wednesday, December 10. The restaurant is now hiring at the new...
Five Voices, One Magical Night: Pentatonix Sparks Holiday Joy in Rochester, NY
On December 4th, 2025, over 11,000 fans braved frigid (18° F) temperatures to fill the Blue Cross Arena to near capacity, looking to have their spirits warmed with some Christmas magic from the uber-talented a cappella group Pentatonix. The group is on their "Christmas in the City Tour," which kicked off on November...
Fire breaks out at vacant building in 19th Ward
Rochester, N.Y. — A vacant church on Forbes Street sustained extensive damage during a three-alarm fire Sunday morning. According to Lieutenant Jackeline Sierra, public information officer for the Rochester Fire Department, the fire broke out around 10:00 Sunday morning. Due to the extent of the fire, second and...
Best Christmas Tree in U.S.? You’ll Find It in NY & Not in NYC
The best Christmas tree in the U.S. is right here in New York—and it’s not in the city. Rochester’s Genesee Brewery Keg Tree just earned the title of America’s top Christmas tree, beating even Rockefeller Center.
GALLERY: Blue Star Mothers ‘Lights of Honor’ ceremony
Rochester, N.Y. — A ceremony on Sunday honored those who served our country. The Blue Star Mothers of Rochester held its annual "Lights of Honor" ceremony at One War Memorial Square in downtown Rochester. The ceremony featured service members and guests placing ornaments on the tree to show appreciation...
Irondequoit celebrates community with holiday Drop and Shop Event
ROCHESTER, N.Y. (WROC) — The Irondequoit community gathered for a free Drop and Shop event on Sunday. The Irondequoit Curb Alert and Gifting Group hosted the event to encourage residents to donate toys, clothing, diapers, household items, and non-perishable food items to support local families. By donating,...
Rochester in Focus: Dec. 7, 2025
ROCHESTER, N.Y. — This week on Rochester in Focus, we discuss the Celebration of Remembrance, an event that brings the Rochester community together to celebrate people who lost their lives to homicides. We also stopped by the Isaiah Stewart Learning Center, an after-school program changing lives of students. Lastly,...
The Wreath Truck will be arriving Tuesday! (probably)
I just learned that the Wreaths Across America truck — carrying Webster’s 1,360 wreaths for Wreath Day on Saturday — should be arriving in Webster this coming Tuesday morning, Dec. 9. (At least that’s the tentative schedule we have right now.). The truck’s first stop will...

















