Extreme cold warning continues this AM as lake effect lingers; milder week ahead though
The worst of the arctic blast is beginning to loosen its grip, but dangerous cold and lingering lake effect snow are still impacting the Finger Lakes and Central New York early Sunday. For Cayuga, Ontario, Seneca, Schuyler, Wayne, Yates, Monroe, and Onondaga counties, winter weather advisories and cold-related...
Greece pub owner, 2 staff members charged after patron’s death
Editor’s Note: This article has been updated to reflect the correct owner of Dave’s Long Pond Road. We apologize for the error. ROCHESTER, N.Y. (WROC) — The owner and two employees of Long Pond Pub in Greece are facing charges after an investigation into the death of a customer revealed evidence was allegedly...
Rochester Mayor’s Madden Invitational kicks off on Saturday afternoon
The Mayor’s Madden Invitational kicked off this afternoon at the Central Library. Kids and young adults competed for prizes such as gift cards, video game console controllers, and headsets.
Life Jacket Loaner Program Applications Now Being Accepted
The Sea Tow Foundation™, a national nonprofit organization dedicated to preventing boating-related accidents and fatalities, is now accepting applications for life jackets and life jacket loaner stand supplies as part of its 2026 Life Jacket Loaner Program. Since the program’s launch in 2008, the Sea Tow Foundation...
Chris Lillis’ family gathers at Fairport Brewing Company, celebrating his Olympic participation
The family of men’s aerial skier Chris Lillis gathered at Fairport Brewing Company to celebrate his participation in the 2026 Milan Cortina Olympics. News10NBC’s Tom Kowalski was on the scene to capture the excitement and support from the community.
Oak wilt quarantine widens in Finger Lakes
A fast-moving tree disease is forcing new restrictions across the Finger Lakes, according to the DEC. State environmental officials expanded the oak wilt quarantine after crews found more infected trees in Yates and Ontario counties. The New York Department of Environmental Conservation merged two quarantine zones...
Best Resale and Consignment Shops in Rochester
Resale and consignment shops are a lifesaver for moms because they offer gently used children’s clothing, toys, gear, and baby essentials at a fraction of retail prices—helping to stretch tight family budgets while kids grow out of things lightning-fast. Many items are mom-tested and in great condition (often higher...
RMSC drops ‘Laser Bad Bunny’ experience ahead of halftime show
ROCHESTER, N.Y. (WROC) — The Rochester Museum & Science Center is bringing reggaeton to the planetarium with a new “Laser Bad Bunny” show premiering Saturday. The show will run Saturday nights throughout February, with the museum expecting to extend its schedule due to early demand. Tickets are already on sale, and...
Jackknifed tractor-trailer causes disruptions on Route 390 near Lyell Avenue on Saturday
A jackknifed tractor-trailer caused disruptions on Route 390 North near Lyell Avenue earlier today. News10NBC photojournalist Rajae Barnes-Wright captured video of the scene, which showed emergency crews responding to the incident.
Helen E Simpson: A Bright Light in Brockport
In 1960s Brockport, it would have been common to see Helen Simpson sitting in the Market Street doorway of Phillips Studio, painting at a canvas. She reflects today, “I needed available light, so where Bittersweet is, on Market Street, was a door where I would take my paintings and I’d paint, and I’d have little kids...

















