CEDAR RAPIDS, Iowa – Plans to open a Mediterranean grocery store in California shifted when Mohamed Mahmoud’s cousin invited him to take a look at Cedar Rapids. That invitation led to the opening of Vytyl – a derivation of “vital,” as it’s pronounced – at 365 Edgewood Rd. NW, in the Edgewood Plaza Shopping Center, specializing in groceries from a worldwide market, fresh certified Halal meats, a deli and bakery.