Iowa City continues to attract top women’s basketball talent. Due to superstar Caitlin Clark’s popularity and the program’s recent success, Iowa has become a women’s college basketball hub.
Clark brought new fans and enhanced viewership to the Iowa program as she led the Hawkeyes to four consecutive NCAA Tournament berths, including back-to-back championship game appearances (2023, 2024).
Before Clark’s arrival in Iowa City, star center Megan Gustafson enhanced the program’s popularity but did not have as polarizing an impact as Clark…