DES MOINES, Iowa — RAGBRAI is celebrating its Iowa roots with the unveiling of its RAGBRAI LIII “Iowa Classic” logo and new cycling kit.
The new RAGBRAI kit, designed by Primal Wear, Inc., draws inspiration from one of Iowa’s most recognizable landmarks — the small-town water tower.
“If you’re anything like us, a water tower on the horizon always makes us feel a certain kind of way,” RAGBRAI organizers said. “A physical reminder of goals about to be achieved, anticipation, and the enduring spirit of small-town Iowa.”…