Sierra’s first morning in Coralville began with a line of shoppers stretching out the door, as the national outdoor and active-lifestyle retailer kicked off its grand opening with tote bag giveaways, gift cards hidden by employees throughout the store , and a $10,000 donation to a local nonprofit.
The company, formerly Sierra Trading Post, was founded in 1986 in Nevada and later acquired by TJX Companies, the parent company of stores like Marshalls, Home Goods, and T.J. Maxx, according to Sierra’s blog. Sierra now operates stores across the U.S., with the Coralville location being the fifth in Iowa.
Located at 2515 Corridor Way, Suite 5, in Coralville, Sierra sells discounted outdoor gear, home goods, pet supplies, and men and women’s activewear as part of the TJX family of off-price retailers…