HIAWATHA, Iowa — For the past two years, a voice on Rock 108 has kept overnight and weekend listeners company — even though she isn’t human.
“DJ Tori,” an artificial intelligence–generated on-air host, has become a recognizable part of the station’s sound and a curiosity for listeners across eastern Iowa.
Rock 108 Program Director Russ Mottla says the station treats Tori as if she were a real member of the team. “Everybody wants to know about DJ Tori, and I’m glad you talked about her as she’s personified,” he said. “We talk about her just like she’s a woman who’s part of our staff as well. The listeners do too.”…