Iowa Book launches Lululemon Hawkeye-gear, drawing students to the campus’s main bookstore.
Iowa Book was prepared for a crowd on Feb. 6 for the collaboration’s launch. Signs directed shoppers to the Lululemon collection, and additional employees were brought in to help with the clothing drop. A DJ played music for a swarm of patrons. At least 100 made their way to the store on the morning of the event, most carrying Lululemon shopping bags.
The drop came after much anticipation with the bookstore teasing the promotion on its Instagram account since January, highlighting the opportunity for the first 100 students to receive a free belt bag with each purchase. By 10 a.m., the employees at the register confirmed that they were about out of belt bags…