It’s no secret that winters in Iowa City come with baggage; blustering gusts of wind, single-digit temperatures, and frozen-stiff limbs are inarguably part of the Iowa experience. As walking to class becomes painful and the motivation to leave their warm, cozy room dwindles, University of Iowa students tend to brave the outside world only when necessary, leaving restaurants that rely on students for a large portion of their business as victims of the bone-chilling months.
The restaurants that have found a lot of success catering to Iowa City’s popular nightlife crowd are taking a hit from the lack of consumerism.
When the weather permits, several local establishments, such as Marco’s Grilled Cheese, have taken to setting up food carts near the bars during popular nights, serving as a great business opportunity and an irresistible attraction to those out on the town…