CHARLESTON, S.C. (WCBD) — At least a dozen social media influencers in Charleston say they were the target of a business owner who misled them, lied to them, and took their money. Now, they hope their story will prevent the next person from falling for a similar trap.
Morgan Hill and Nicole Farina are content creators who are eager to grow their businesses.
Hill is a Charleston native sharing fashion, beauty, and travel experiences in the Lowcountry and beyond, amassing over 16,000 followers across her social media accounts. Nicole Farina moved to Charleston and fell in love with the city. She started an account called ‘The Charleston Diaries,’ hosting events and showcasing what Charleston offers to more than 67,000 followers.
The two women said they were approached by the owner of an influencer management agency over the summer offering to help them find new collaborations and grow their accounts. At the end of May, they signed with the agency called Dyoowe.
“The pitch was so good and I was so excited about having a team,” Hill said.