LM Communications is introducing a new programming direction at 105.5 The Bridge WCOO, serving the Charleston, SC and Kiawah Island markets. The station has adopted the new positioning statement “The Sound of the Lowcountry” and is broadening its playlist to reflect a deeper connection to regional and roots-based music.
The updated format features a broader range of genres. Including Contemporary Folk, Bluegrass, Indie Rock, Alt Country, Beach Music, and Gullah-inspired tracks. The station states that its goal is to reflect the heritage and musical diversity of the Lowcountry.
Program Director Gabe Reynolds explained the shift in philosophy. “The Bridge is a love letter to the Lowcountry. We’re not chasing trends or algorithms, we’re chasing truth. This is about real music, real voices, and real connections. In an age where algorithms drive most listening experiences, 105.5 The Bridge dares to be different. We reject the predictable, embrace the unexpected, and shine a spotlight on the underserved and overlooked. Our airwaves feature local voices, showcase local musicians, and deliver a deeply personal, handcrafted sound.”
As part of the changes, Jim “The Critic” Voigt is moving to a new on-air shift. After returning to the station in August 2024, he will now be heard in afternoon drive from 3 to 7 p.m…