In Charleston, outdoor culture runs deep. From early morning hunts to lazy afternoons on the water, the Lowcountry lifestyle is built around nature, good company, and a cold drink at the end of the day. That same spirit is what fuels Beer Deer, a company that’s turned the idea of a trophy mount into something uniquely fun, creative, and unmistakably Southern.
The Beer Deer started in 2020 when University of Mississippi student Ryan Lubker created a deer head out of empty beer boxes for his own room and posted a video of it on TikTok. The video went viral, with thousands of people commenting that they’d buy one if they could. Seeing the potential, Lubker teamed up with his friend Chris Wood, and together they turned the clever DIY project into a real business. By September 2020, Beer Deer™ was officially launched, combining humor, creativity, and outdoor lifestyle into one standout product line.
Beer Deer’s signature products are buildable deer heads flat packed, easy to assemble wall mounts made from sturdy cardboard or officially licensed beer box designs. The result is a one of a kind piece of décor that blends outdoor tradition with craft beer culture and a good dose of humor. Their slogan, “A trophy for all the cold ones you’ve crushed,” says it all. These aren’t meant to replace taxidermy mounts they’re meant to celebrate the moments, memories, and camaraderie that come after the hunt.
The concept is simple but clever. Each Beer Deer arrives in pieces and can be assembled in minutes, creating a lightweight 3D wall mount that looks great in a man cave, bar area, or game room. It’s an ideal gift for hunters, anglers, and beer lovers alike especially those who enjoy adding a personal touch to their space. The brand captures that post outdoor, post adventure feeling Charleston locals know so well: when the gear is put away, the stories start, and the beer gets cold…