Parents across the Lowcountry will soon have a new way to shop for baby essentials as Target rolls out a redesigned baby shopping experience at select stores across the country, including one location serving the Charleston region.
The Target store in Summerville is among nearly 200 stores nationwide debuting the company’s new “Baby Boutique,” a dedicated shopping space designed to simplify the process of researching and purchasing baby products.
The rollout comes as retailers respond to changing shopping habits among new parents. According to Target, parents now spend more than three times longer researching baby products than any other retail category, and more than half say buying major items such as strollers, car seats, and monitors can feel overwhelming…