As announced weeks ago, the change to mail delivery for The Gaston Gazette will begin on Monday.
The U.S. Postal Service will deliver the paper as part of an effort to improve delivery consistency and optimize resources amidst ongoing labor challenges, fluctuating fuel prices, competition for workers from door-to-door delivery services and increasing digital demand.
Leveraging the Postal Service will enable The Gaston Gazette to deliver improved customer service while mitigating the challenges of inconsistent delivery some subscribers have experienced. The transition ensures print subscribers continue to enjoy timely deliveries, while benefiting from the Postal Service’s network and expertise.
The round-the-clock online news cycle has made digital products the first choice for breaking-news readers, and print subscribers are increasingly engaging digitally.
Gannett Co. Inc., which operates more than 200 daily local newspapers, has already successfully introduced the approach in multiple markets and now plans an expansion as digital subscriptions are surging.