Where Reid’s and Salted Melon are eyeing next locations

Charlotte staple Reid’s Fine Foods and its younger sister concept, Salted Melon Market & Eatery , are growing, with both recently announcing new locations.

Why it matters: One is a longstanding Charlotte institution born in 1928 . The other is a fast-growing brand, only about to turn three years old.

  • Both may soon meet customers in other parts of the region, such as the Lake Norman area.

The big picture: Reid’s was years ahead of the popularizing “market concept” trend, which is spreading in Charlotte and other cities.

  • “We try to meet customers at multiple points throughout their day and be a neighborhood staple for people living and working around us,” says Thomas Coker, the COO of Reid’s and owner of Salted Melon.
  • Salted Melon is capitalizing on a rise in fast-casual dining and a shift toward healthier American eating habits. Its bestseller is the Super…

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