Wells Fargo’s new sign is an overblown addition to Charlotte that brands the skyline, making all of our eyes hurt worse. Last week, helicopters lifted the 14-foot-tall red letters on top of the company’s building at 550 South Tryon, and the skyline hasn’t been the same since.
A skyline is part of the unnatural beauty of a city. You get spellbound by it, similar to seeing a canyon out west. Sometimes I feel that way seeing the skyscrapers peek through the trees when I’m driving down on I-77. Charlotte’s skyline is also a shared sight. Everyone that goes uptown sees the same skyline every day, whether they’re a pedestrian or semi-truck driver. We now will suffer with the same eyesore just because a company wants to look like a big deal.
That’s why this is so disappointing. It might seem small, but it has a big impact on how the skyline looks and feels now…