If you drive down Bruton Smith Boulevard in Concord, you aren’t just commuting. You are moving through the very heartbeat of American stock car racing. On one side, you have the “Diamond in the Desert,” the legendary track itself. On the other hand, you have the sprawling, polished empire that is Hendrick Motorsports.
These two entities are the giants of the region, and it looks like the fence line between them just shifted in a major way. In a move that solidifies the bond between the sport’s biggest track owner and its most successful team owner, Charlotte Motor Speedway has officially sold a massive parcel of land to an entity tied to Rick Hendrick.
A $14.2 Million Deal in the Heart of Racing Country
Let’s look at the numbers, because they tell quite a story about the value of dirt in this zip code. According to recent filings with Cabarrus County, Hendrick Motorsports, operating through an affiliated entity, dropped $14.2 million to acquire approximately 20.2 acres of land.
The property in question sits at 7001 Bruton Smith Blvd. For those familiar with the geography of race week, this isn’t just some random plot of woods. This is prime, road-frontage territory directly adjacent to the existing operations…