CHARLOTTESVILLE, VA (CVILLE RIGHT NOW) Saturday, across the Atlantic Ocean, a pair of former Virginia tennis stars took the court at Wimbledon. Emma Navarro advanced by defeating the defending champion, while Danielle Collins lost to top-seeded Iga Swiatek.
It was the latest example of what athletic director Carla Williams sees as the growing reach of the Cavaliers’ brand.
“This summer the V-saber was global with our swimmers in Paris,” Williams said. “It is a national brand because our sports teams, they’re on the ACC network, they’re on ESPN and ESPN 2 and so forth. It’s a national brand, in large part, because of the visibility of athletics.”…