Keepin’ It Real with the Holderness Family

University of Virginia (UVA) alum Penn Holderness and his wife Kim are the very definition of authentic, whether they are appearing on The Amazing Race, posting a musical parody on social media, or bantering with one another in a sketch comedy skit. Their combined creativity, talent, and love of family are as real and relatable as it gets – that’s the key to their likability.

The couple, who lives in Raleigh, North Carolina, caught the attention of a national audience with their first public viral video in 2013, #XMAS Jammies, featuring their two children Lola and Penn Charles. Since then, they’ve garnered over 3 billion views and over 9 million followers across their social media platforms. As content creators and owners of Holderness Family Productions, Penn and Kim put their lives in public view every day through entertaining videos, podcasts, and books.

Penn estimates they’ve created around 2,000 videos. On average, it’s a little more than one every other day or three to four a week,” he says. “The process is almost always us, predominately Kim, noticing something a little unusual or funny every day, whether it’s something with friends, family, each other, aging, or parenting.” The couple takes a moment to laugh about it. “We have a lot of different ways that we introduce comedy skits, such as straight-to-camera admissions and songs. We think about it in all these frameworks,” Penn says…

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