CHARLOTTESVILLE, Va. — Tiger Fuel Co. is digitally uniting The Market convenience store and fuel brand with the company’s TigerWash car wash business.
Guest engagement solutions provider Paytronix and Rinsed, the car wash customer relationship management (CRM) platform, announced joint integration on behalf of Tiger Fuel. The collaboration allows Tiger Fuel to reward its express tunnel car wash customers with fuel discounts at its 10 upscale gourmet-to-go The Market by Tiger c-stores and, subsequently, enable many more cross promotions between its brands.
“As a company that is laser-focused on customer value, Tiger was looking for ways to provide extra value to our customers,” said Sara Belkowitz, director of marketing, Tiger Fuel. “The marriage of Market Rewards with a TigerWash membership is designed to drive stronger membership and sales at our three express tunnel washes as well as better membership retention and, at the same time, incentives for them to become top performing customers at The Market c-stores.”…