The Making of a Gentleman 2025

Guiding Values Discussed by Local Gentlemen

While every Southern gentleman walks a unique path, an underlying dedication and determination fuels each journey. A variety of people, principles, and passions come together to influence us along the way. In their own words, five local men share the experiences and values that have guided them to where they are today.

Photography by Kristina Armstrong / Shot on location at Chattanooga Whiskey Event Hall

Rick Hansard

Corporate Marketing Manager, Coca-Cola Bottling Company UNITED, Inc.

In my opinion, being a gentleman begins with recognizing that everyone has value. That biblical concept is essential for building solid, lasting relationships. I am blessed to have had wonderful mentors in my professional and personal journeys. I began my career with Chattanooga Coca-Cola UNITED, Inc. in July of 1976. In November, I will retire as a corporate marketing manager. Gary Davis led Coca-Cola locally for many years and is well respected in the community. His business approach emphasized doing the right thing even when it was difficult. He inspired me to lead with integrity. Personally, the person who has inspired me most is my wife, Becky. Her success as head of school at Silverdale Baptist Academy is a result of relying on her faith when making difficult decisions and staying focused on the main thing, preparing each student for success in life academically, socially, and spiritually. That is inspirational!

James Wingard

President and CEO, Wingard Quality Supply, LLC

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