CHATTANOOGA, Tenn. (WDEF) – As a new year begins, gyms and fitness centers nationwide experience measurable changes in membership activity, including community organizations such as the YMCA.
Industry reports show that about 12% of all new gym memberships nationwide occur in January, a proportion higher than in most other months of the year.
Attendance trends also indicate that roughly half of new gym members end their memberships within six months, a pattern observed across multiple studies…