Virginia Beach, Virginia-based coffee roaster Pinup Coffee Co. recently landed its biggest project to date with the opening of its first standalone cafe, including a full kitchen.
With approximately 2,500 square feet of interior space plus a large covered patio overlooking a lake, the new cafe sits within the Traditions at Sherwood Lakes development between the Red Mill and Pungo areas, not far from the home of Pinup founders Stephanie and Bryce Wein.
“We always knew we wanted to open one more cafe in Virginia Beach, but we weren’t actively searching for this particular location,” Stephanie Wein recently told DCN. “We actually discovered the building during an ordinary drive home after work and something about it immediately felt right.”
The cafe marks a major growth step for the locally focused company, which the Weins launched in June 2021 while both were still on active duty in the Navy. Now Navy veterans, the couple opened a new production roastery in 2022 and Pinup’s first cafe inside the Back Bay Farmhouse in 2024.
Stephanie Wein described the new shop as a “blank canvas” prior to the buildout. “Building from the ground up gave us opportunities we had never had before, but it also introduced challenges we hadn’t experienced with our first cafe,” Wein said, noting that they worked closely with an architect and contractors to place every plumbing line, floor drain, electrical circuit and water filtration system “before the concrete was poured.”…