High school basketball has a new face of the future—and Reebok is betting big on it. Arkansas signee Darius Acuff, one of the most electric point guards in the 2025 class, has inked a landmark NIL deal with Reebok. He’ll debut the brand’s newest sneaker, the Reebok Engine A, at this weekend’s Iverson Classic—an event that’s quickly becoming a proving ground for the game’s elite.
Acuff, the No. 9 overall recruit and No. 2-ranked point guard according to the On3 Industry Ranking, adds another marquee name to Reebok’s rapidly growing basketball roster. His $1.1 million On3 NIL Valuation ranks him among the top 20 in the high school NIL landscape, trailing just behind names like Kiyan Anthony and Koa Peat. “Debuting at the iconic Iverson Classic is a dream come true,” Acuff said in a statement released by Reebok. That dream now includes headlining with the backing of legends—Shaquille O’Neal and Allen Iverson, who serve as Reebok Basketball’s president and vice president, respectively.
Reebok’s Return to the Hardwood…