Virginia Beach native Pharrell Williams celebrated his hometown with several celebratory events in the town’s newly developed Atlantic Park during the weekend of Oct. 10-11.
The multitalented producer and fashionista has partnered with VIRGINIA to celebrate the development of Atlantic Park, located in Virginia Beach. Several events took place at the city’s Dome site, where music, food, and other activities brought people from the area together to celebrate Virginia Beach’s first-of-its-kind mixed-use development, backed by Pharrell.
The weekend also acknowledged North America’s first Wavegarden Cove surf lagoon. Adidas has partnered with Pharrell to launch a year-long, free surf-and-swim program, NEXT WAVE, for students from Virginia Beach Public Schools, YELLOWHAB, and residents of Atlantis Apartments.
“VIRGINIA is a cultural destination — it’s also a lifestyle, a philosophy, a state of mind. I’m proud of what we’re building here at Atlantic Park in my hometown, and how Virginia has shown up for it,” said Williams in a written statement. “Our surf and swim program will give hundreds of young people the confidence and skills to safely enjoy the ocean — creating a generation that feels connected to Virginia Beach’s coastline and community. This is just the beginning.”…