VIRGINIA BEACH, Va. (WAVY) — For Veterans Day weekend, Virginia Beach-based apparel brand Born Primitive and Black Rifle Coffee Company will be partnering with ForgiveCo to eliminate up to $25 million in medical debt for over 10,000 veterans, according to a press release.
“Black Rifle Coffee was built to serve the people who served this country. Our veterans already paid the price for freedom, they shouldn’t have to keep paying the cost of care,” said Mat Best, Black Rifle Coffee Company’s co-founder. “Wiping out $25 million in veteran medical debt isn’t charity, it’s a promise. A promise that we stand together, shoulder to shoulder, just like we did in the fight. Because when one of us carries a burden, all of us do.”
From Nov. 7 to Nov. 11, both companies will be putting 100% of their profits towards alleviating veterans’ financial burdens. The public can participate by ordering products from either company’s website…