PORTSMOUTH, Va. (WAVY) – Hampton Roads and Southside Harley-Davidson dealerships announced today that they will be consolidating operations March 1, 2026 under the new ownership of The Motorcycle Company, a Southside Harley-Davidson Facebook post confirms.
“This transition unites more than 120 years of Harley-Davidson experience in one location” the post reads, “the familiar faces you’ve trusted in sales, service, parts, and Motorclothes will continue serving you there.”
The post continues to state that every employee has been offered a position in the new organization, ending by confirming that operations will continue at 2211 Frederick Boulevard in Portsmouth, the current location of Bayside Harley-Davidson…