NORFOLK, Va. — An Old Dominion University senior’s class project has turned into a nationwide product now landing in grocery store freezer aisles.
Leah Hallwirth, a strategic communication major, helped inspire Perdue’s new “Six Seven Chicken Nuggets,” a frozen nugget product based on the viral “six-seven” internet trend. The nuggets are now being sold in 3,000 Walmart stores nationwide.
Hallwirth developed the idea while taking a New Product Planning and Commercialization course through ODU’s Strome College of Business in Norfolk, Virginia. Perdue AgriBusiness executives challenged students in the class to come up with the company’s next chicken nugget shape and create a marketing strategy around it…