Mayor Brandon Johnson has hired social media influencer Rachel Cohen to lead his communications team as he prepares to announce his reelection bid this weekend, marking a shift toward a more digitally focused strategy in a crowded 2027 mayoral race.
Cohen, who has more than 700,000 followers across her platforms, first talked with ABC7 Chicago in July about volunteering to help Johnson boost his public image. On Friday, she posted on Instagram that she had been hired as Johnson’s new communications director…