Frisch’s Big Boy fans revolted in 2013 when the iconic Cincinnati restaurant chain switched from Coke to Pepsi . Then, they cheered in 2015 , when its new owner canceled its Pepsi contract to switch back to Coke.
Now, a new Big Boy restaurant chain is entering the Cincinnati market . And it might do the same thing.
“All of our drinks taste delicious over crushed ice, but right now we’re serving Pepsi products,” said Tamer Afr, CEO of the Michigan-based Big Boy Restaurant Group. “We’re a proud partner of Pepsi.”…