CINCINNATI — Procter & Gamble is raising prices on about a quarter of its products, forcing longtime customers to make tough choices about brand loyalty.
As prices on popular name brands climb, more shoppers are switching to store brands. I visited a Warren County family that has been loyal to P&G for years but is unhappy about paying more.
WATCH: “We have to make choices” — Local family tests alternatives as P&G prices soar …