Kroger launches digital shelf tags in Cincinnati stores, despite controversy

CINCINNATI — Kroger stores in the Cincinnati area are beginning to replace traditional paper shelf tags with electronic price displays, part of a months-long rollout that has also reached Walmart locations nationwide.

The new digital tags feature small, white electronic signboards positioned under each item, creating what appears to be a cleaner look in store aisles.

The electronic tags make it easier for stores to change prices quickly, but this capability has raised concerns among critics and lawmakers about the potential for “surge pricing” — the practice of raising prices during busy shopping periods or high-demand situations, such as increasing bread and milk prices before winter storms…

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