A turf war between operators of the Big Boy family-dining brand has ended in a win for the home team.
Michigan-based Big Boy Restaurant Group (BBRG) this week said that it plans to close six locations that it opened earlier this year in the Cincinnati area, a market that has long belonged to rival Frisch’s Big Boy.
The six restaurants were branded as Dolly’s Burgers and Shakes, though the company intended to eventually operate them as Big Boys. But a March restraining order filed against it by Frisch’s has prevented it from rebranding the stores, which ultimately led BBRG to bow out of the market…