- Family-owned sporting goods store celebrates 80 years in business
- Egelston Maynard thrives by blending hometown service with modern adaptability
- Once a hunting shop, it’s now a hub for uniforms, custom apparel, and varsity jackets
Although stores and restaurants have come and gone over the decades, Egelston Maynard Sports has remained an enduring presence on Covington’s Madison Avenue.
To survive in a retail landscape dominated by national chains and online e-commerce giants, Egelston Maynard adapts to stay competitive while maintaining an authentic hometown connection with its local customers. Its authenticity has allowed the business to remain a fixture in Covington for 80 years.
“It’s the customer service that is really emphasized, because, as we’re all aware, there’s so much competition out there,” said Alison Wiegand, an account executive at Egelston Maynard. “You can buy anything online these days, so I’m very intentional with constantly trying to over-deliver on their expectations, to be super friendly, to always thank people for their local business.”…