What’s driving 2025’s hottest toy trends? Experts say it’s not just about the kids

CINCINNATI (WKRC) – From interactive dinosaur eggs to LEGO vending machines, some of this year’s toys are flying off store shelves faster than ever — and it’s not only children clamoring for them. Parents are getting in on the excitement, too.

Local 12 spoke with a marketing expert who says the secret behind 2025’s toy craze is a powerful blend of nostalgia, collectability, and cross-generational appeal.

Why These Toys Are So Hot Right Now:

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