CINCINNATI – The Kroger Co. has launched its Verified Savings Program that provides a 20% discount on fruits and vegetables and half-off Boost by Kroger Plus memberships to customers who are recipients of various government assistance programs including SNAP, WIC, Medicaid and more. Customers may sign up online, using SheerID, a trusted verification service provider that helps retailers confirm eligibility.
“Making fresh food more affordable and equipping more customers with free grocery delivery is an incredible step in expanding food access,” said Carlo Baldan, Kroger group vice president of Fresh Merchandising. “With the launch of the Verified Savings program, we are thrilled to make fruits and vegetables more affordable and eliminate one more barrier to food security in our mission to end hunger.”
To receive 20% off fruits and vegetables, eligible customers simply need to have a Kroger digital account, enroll in Verified Savings and the offer will automatically be loaded to their account. Savings is valid on all fruit and vegetable purchases through January 31, 2026…