Saga Sets Its Sights On Big Digital Dollars

At present, it has such local news and information portals as Clarksville Now, intricately linked to broadcast radio stations including “Q108,” a huge Hot Adult Contemporary station with a signal that reaches Lower Broadway in Nashville. By 2030, nearly every Saga Communications market could emulate what Fort Campbell, Ky., and Clarksville, Tenn. have seen monetarily.

That’s the message the CEO and CFO shared on Thursday during the Noble Capital Markets Emerging Growth Virtual Equity Conference.

Both Chris Forgy and Sam Bush appeared at the event, first shared by RBR+TVBR on Wednesday. As Saga Communications reimagines its business model through what it calls “blended advertising,” Forgy revealed an ambitious future vision in which 67% of Saga’s total revenue is derived from digital within the next five years…

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