Christian County Fiscal Court took critical steps putting opioid settlement funds to work Tuesday morning, approving two memorandums of understanding with a combined value of $100,000 — in hopes of improving education, while curbing local chemical dependence and clinical/criminal recidivism.
The first is an expenditure of $19,270 with Forcht Broadcasting and WHOP Radio in Hopkinsville, in which digital advertising and a landing webpage using county logos and local/regional links that will help promote positive messaging.
Traci Mason-Perry, WHOP’s general sales manager, said all efforts — both radio and online — will meet the Kentucky Association of County’s requirements on monthly canvassing and reporting, and she also confirmed to Judge-Executive Jerry Gilliam that search engine optimization should be a key ingredient in analyzing future data points…