PALM HARBOR — By mixing tool tips with comedic clips, the employees at a local hardware store are building buzz.
Scroll through the Facebook and Instagram pages of ACE Hardware in Palm Harbor, and you’ll see videos that explore popular home improvement topics. Watch the video long enough and you’ll suddenly realize these aren’t your average hardware store reels.
“With social media marketing, you’re essentially watching for trends so we can see what audio or videos are trending on Facebook or Instagram that week, and we then chat about how we could apply that to a hardware situation,” said Katherine Lamont, the store’s media manager…