The Brief
- A family-run florist in Clearwater, Florida, is celebrating 66 years of business with three generations at the helm.
- Founded by Merwyn and Merilyn Hassell in 1959, Hassell Florist is now run, in part, by their son, Vernon, and granddaughter, Autumn.
- The business has thrived by focusing on a commitment to quality products and excellent customer service, a formula that has remained unchanged for decades.
CLEARWATER, Fla. – Hassell Florist is more than a business; it’s a Clearwater landmark. The shop has stood on the same corner for 66 years, a testament to its deep roots in the community.
The backstory:
It all started with Merwyn Hassell, a floral design instructor who turned his passion into a business in 1959.…