CLEARWATER — The City Council, sitting as the Community Redevelopment Agency, has approved a redesigned marketing strategy to transform the Clearwater Main Library into a cultural and arts hub.
The project, which failed to attract viable proposals in its first attempt last year, will receive a more targeted approach with professional marketing support, CRA Executive Director Jesus Nino told the council in December.
Staff estimates the marketing effort will cost $100,000 to $140,000, depending on needs: $25,000 to $35,000 for a marketing consultant, $40,000 to $50,000 for public relations, $30,000 to $40,000 for a brokerage firm to handle leasing, and $10,000 to $15,000 for community engagement…