A Saturday Valentine’s Day means dip in business for florists

CLEARWATER, Fla. — With Valentine’s Day falling on a Saturday is a plus for many couples, it’s not a best-case scenario for local flower shops.

Lu Cushing, owner of Janie Beane Florist in Clearwater, said that they typically see a 20% dip in sales on the years Valentine’s Day hits on a weekend when compared to the holiday hitting on a weekday.

While a big money-maker as the historically biggest flower-buying holiday of the year, Cushing says Feb. 14 being on a Saturday has made a difference in buying habits…

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