Additional Coverage:
Blake Lively and Ryan Reynolds’ recent string of public appearances, while seemingly business as usual for the high-profile couple, is being questioned by public relations experts amid their ongoing legal battle with Justin Baldoni. The couple have been spotted at various events, from the premiere of Lively’s film “Another Simple Favor” to a Wrexham soccer match, displaying affection and good spirits. However, some experts suggest this strategy of maintaining a public presence might be ill-advised during a legal dispute.
Kara Schmiemann of Red Banyan PR suggests that this approach, intended to project normalcy, might be “fanning the flames” and preventing the situation from cooling down. Relationship expert Nicole Moore notes that while the couple’s image as a beloved Hollywood duo might benefit from the positive publicity, online speculation and social media commentary surrounding their appearances, such as a rumored staged kiss at the Time 100 Gala, could be undermining their efforts.
Lively’s speech at the Time 100 Gala, where she shared a personal story about her mother surviving an attack, has also drawn scrutiny. Experts like Doug Eldridge, founder of Achilles PR, question the timing of this revelation, suggesting it might be perceived as an attempt to garner sympathy amid the ongoing controversy. Schmiemann concurs, noting the irony of discussing assault after facing criticism for her handling of domestic violence themes in her recent film’s promotion.
While public opinion remains divided, the couple has received public support from Hugh Jackman, Reynolds’ “Deadpool & Wolverine” co-star. Moore suggests Jackman’s support signals a belief that the controversy won’t negatively impact his own brand, but notes that he may need to distance himself if the lawsuit’s outcome paints Lively and Reynolds unfavorably.
In contrast to Lively and Reynolds’ public appearances, Baldoni has largely remained out of the spotlight. This strategy, Moore argues, allows him to avoid potential missteps and maintain public favor.
Eldridge commends Baldoni’s approach, describing his responses as measured and effective. Schmiemann advises Lively and Reynolds to adopt a similar approach, suggesting that less frequent public appearances might allow for a shift in public perception.
She emphasizes the importance of strategic timing and the potential for “quiet time” to allow the public to view the situation with fresh eyes.