You see the cowboys, you hear the cheers. But behind every ride, there’s a team you don’t see, the ones keeping these athletes on their feet.
“We go to 100 rodeos a year, so we wouldn’t be able to keep going if it wasn’t for these guys,” said Jade Taton, a bareback rider who depends on the Justin Boots Sports Medicine Team to stay in the saddle.
The Justin Boots Sports Medicine Team travels from rodeo to rodeo, treating everything from sprained ankles and minor cuts to dislocated shoulders and torn muscles. In an arena where the only way to survive is to heal fast, this team has become an essential lifeline…