VASA Fitness has opened its newest location in Colorado Springs, and with it, introduced a first for the brand: a cold plunge tub.
The new 48,000-square-foot facility is VASA’s 15th in Colorado and its fourth in Colorado Springs. Beyond the standard strength, cardio and group fitness offerings, the club places a strong emphasis on recovery amenities, a trend increasingly shaping the fitness industry.
Along with the cold plunge, members have access to a full recovery suite that includes a sauna, steam room, hot tub, massage chairs and red light therapy. For operators, VASA’s investment signals how recovery has moved from a “nice-to-have” to a core feature of modern gyms…