Venu Holding Corporation (VENU) has announced the successful closing of its $13 million acquisition of a property in Centennial, where the company will develop its first indoor venue to feature Luxe FireSuites. The development will transform the former ‘Celebrity Lanes’ site at the northeast corner of East Arapahoe Rd and South Parker Rd into an iconic, state-of-the-art indoor music hall, private rental space, and restaurant, all underpinned by VENU’s signature ultra-lux fan experience.
VENU plans to complete the entitlement process over the next 180 days and commence construction immediately upon permit issuance. The Centennial venue will bring the company’s proven premium hospitality model, which has driven strong sales and sponsorship revenue at Ford Amphitheater in Colorado Springs, into an indoor format for the very first time.
“Centennial represents a new chapter for VENU,” said JW Roth, founder, chairman, and CEO of VENU. “Our FireSuites create a live entertainment experience people can’t get anywhere else, and now we’re bringing that concept to the Denver market year-round. FireSuites are on pace to sell out in the next 75 days, validating both the concept and the market and providing an important source of project financing that reduces our need for capital.”…